KITTY Tea House Branding (scope)

Branding concept for Japanese tea house featuring a tea drinking lucky cat. The imagery was chosen to represent the importance of ritualizing parts of the day with tea around the globe. Particularly Japan. The symbol of the lucky cat (maneki neko) traditionally holds different symbolic objects to bring forth blessing and luck to that household or business. This kitty is holding a tea cup to bestow luck and fortune on the every day people that pause to have their cup of tea. The colors are meant to reflect modern Japanese culture, particularly that of the kawaii cat cafes of Tokyo.