Kilogram

Kilogram is a strength training gym located in Seattle, WA focused on a combination of kettlebell, barbell, and bodyweight training. All trainers are Strong First certified which is centered on mastering the kettlebell.

When brought on to design for their business, there was a collective understanding that the bell would be the central focus. ‘Kilogram’ derived their name from the unit of weight used to measure the different instruments.

The look naturally took shape in a vintage style to capture the familial essence of the gym itself. Though it’s a new venture, they want people coming to their gym to feel at home. I chose a color palette that would shy away from translating into strictly masculine or feminine energy to add to that inclusivity. Everyone is welcome here to continue their strength journey no matter where they are in the process.