House of Fife

Branding concept for local stationary company. This work was created for the vision of my cousin inspired by our shared Scottish ancestry. It is an important facet of both our identities. They hailed from a small county off the Scottish Bay called Fife.

I used the grassy knolls and stark white coastal homes as inspiration for the logo mark. The script fits into each other representing the close knit community of buildings as well as the bond we feel with our distant kin. Lastly in the repeat pattern I created, there is a subtle representation of the white ‘X’ in the flag of Scotland.